Seven Network's Big Brother is a long-time favourite of many Aussie households. Partnered with major sponsor KFC, Seven gave Big Brother fans the chance to win $5,000 a night whilst keeping eyeballs glued to the screen throughout the show by asking viewers to 'Spot the Buckets' during each episode.
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Using Ansible's proprietary SMS Product, Seven and KFC were able to engage viewers on their favourite platform by asking them to text in when they "Spot the Bucket" on air, to go in the draw to win. With a customised response message for KFC driving to download their app, the client received an outstanding click through and engagement rate, beyond that of all other channels.
Working as an extension of the Seven team, Ansible was there every step of the way from initial ideation, capitalising on our owned data driven insights, to full set up and management, through to calling the lucky winners and leading prize fulfillment to get the cash prizes in the winners' hands!