Competition Microsite

Win 1 of 4 Cruises.

brief.

With the Australian domestic travel industry showing regrowth post COVID, Carnival Cruises were looking to grow their presence in consumer's minds. A key aim for Carnival was to acquire leads and grow their database of potential customers.
 

solution.

Ansible developed, managed and implemented a national consumer competition offering the chance to win 1 of 4 domestic cruises around Australia, which was integrated into their digital media campaign - run by our media partners. 

Ansible created the trade promotion terms and conditions, managed national competition permits, set up and conducted the competition draw in our government certified system. Ansible also built and hosted the competition landing page to house the entry form, capture the lead data, and track attribution data - all designed in Carnival's look and feel to create a trusted and seamless consumer experience.

Over

34,000

results.

145,000

page views

leads generated