7NEWS Brisbane Ekka Competition
Client
Seven Network
Year
2022
Location
Queensland, Australia
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To help celebrate the return of the Brisbane Ekka in 2022, 7NEWS wanted to give their Queensland viewers the chance to win 1 of 50 family passes to the event. Over the course of one-week viewers were asked to watch 7NEWS Brisbane on the Seven Network from Monday to Friday and keep their eyes peeled for each night’s unique codeword that would be advertised within a competition segment.
Services
Terms and Conditions
Entry Form Build
Competition Draw
Winner Notification
Once a codeword had been aired, viewers were then required to fill out the entry form created by Ansible and iframed into the 7NEWS website, with all details along with the corresponding registration period codeword. This watch & win competition saw great results, with many viewers eager to score the fantastic prize.
Ansible were engaged by the Seven Network to help them every step of the way; from creating legally compliant terms and conditions, managing National permit applications, to building the form and managing entries and data capture, through to conducting 5 prize draws, notifying the lucky 50 winners, and setting up Seven with the information they needed to get the prizes in the hands of the excited winners!