To celebrate the Plat Du Tour, SBS and Holland America Line partner up to give one lucky foodie the chance to win a Holland America Line 7-night Mediterranean cruise for two with return flights from Europe at the conclusion of their trip! Ansible was approached by SBS to assist them in building a custom microsite to host the competition, to capture thousands of leads and to track attribution for the client and the prize provider.
National Permit Management
To be in with a chance to win, all entrants were required to do was head to the dedicated competition landing page, complete the online entry form, and opt in to sign up to both SBS’s and Holland America Line’s e-newsletter. These opt ins are great way to build up a database which can then be utilised for future promotional material or competitions.
The team at Ansible were required to submit applications for National Permits for the trade promotion, to build out and host the competition microsite which would house the entry form, capture all leads, track attribution data, draw and allocate the incredible prize, all the way down to notifying that one lucky winner and publishing their name in the Public Notes section of the Australian Newspaper.