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7NEWS Coles Competition


Seven Network




Australia, National


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Over two whole weeks, 7NEWS and Coles partnered up for a huge cause, to help reduce the cost of living, by giving everyday Aussies the chance to win one of five-hundred $500 Coles gift cards! In a simple but effective Watch & Win competition, viewers were asked to watch 7NEWS on the Seven Network each weekday throughout the competition period and look out for each unique codeword advertised during a competition segment.


Terms and Conditions

National Permit Management

Entry Form Build

Competition Draw

Winner Notification

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Once a codeword had been aired, viewers were then required to fill out the entry form created by Ansible and iframed into the 7NEWS website, with all details along with the corresponding registration period codeword.

Ansible were engaged by the Seven Network to work as an extension of the team and were there every step of the way; from creating legally compliant terms and conditions, managing National permit applications, to building the form and managing entries and data capture, through to conducting 50 prize draws, notifying ALL 500 winners, and setting up Seven with the information they need to get the prizes in the hands of the excited and extremely grateful winners!

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