top of page

AGT | Golden Buzzer Westfield Activation Competition.


Seven Network






  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

To celebrate the launch of Australia’s Got Talent in 2022, Seven Network and the team at Westfield brought the iconic AGT Golden Buzzer into shopping centres, giving shoppers the chance to win  instant cash prizes by stepping up to the plate and hitting the giant golden buzzer! To incentivise shoppers to sign up for Westfield Plus, all members who showed their member ID would receive an additional push of the buzzer for a bonus chance of winning one of many instant prizes.


Terms and Conditions

Instant Win Time Allocating

Prize Sourcing


The in-person activation drew a huge deal of attention from shoppers, with people queuing for their chance to hit the buzzer. Whether they were a winner or not, shoppers left the activation with a smile on their face and excitement for the upcoming AGT launch.

bottom of page