To celebrate the launch of Australia’s Got Talent in 2022, Seven Network and the team at Westfield brought the iconic AGT Golden Buzzer into shopping centres, giving shoppers the chance to win instant cash prizes by stepping up to the plate and hitting the giant golden buzzer! To incentivise shoppers to sign up for Westfield Plus, all members who showed their member ID would receive an additional push of the buzzer for a bonus chance of winning one of many instant prizes.
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The in-person activation drew a huge deal of attention from shoppers, with people queuing for their chance to hit the buzzer. Whether they were a winner or not, shoppers left the activation with a smile on their face and excitement for the upcoming AGT launch.