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Minion Boogie Competition.


Network 10




Australia, National


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To celebrate the release of Minions: The Rise of Gru, Network 10 and Universal Pictures Australasia wanted to give five lucky Minions fans the chance to attend the premiere screening of the highly anticipated film. In a Game of Skill competition intended to drive authentic, user-generated content, participants were asked to share a video of them “boogying down” to the Minion Boogie.


Terms and Conditions

Beige Minimal Creative Portfolio - Presentation (11).jpg

Activated across the 10play online hub, and on social platform Instagram, viewers were uploading their content to either Instagram with the hashtag #minionsboogiewin or uploading via the dedicated entry page on 10play. With the dual entry mechanism, Ansible ensured the Terms and Conditions were fully compliant with not only Network 10 and Universal Pictures, but also with all Instagram terms of use.

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