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Cash Code $10,000 Giveaway Promotion.


Australian Community Media (ACM)


Australia, National




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Australian Community Media (ACM), a media network made up of more than 140 leading rural and regional news brands gave their loyal print and online readers the chance to take home $10,000 cash! Just over a month into the competition, Ansible and the team at ACM were already seeing huge numbers of entries come through with people hoping to be one of three Major Prize Winners. Thousands were out there searching for the weekly Cash Code word located in ACM’s participating newspapers or online in their Today’s Paper. With a new codeword each week, readers were encouraged to grab the paper each week or to head online, to gain an entry into the corresponding prize draw.


Strategy and Ideation 

Terms and Conditions

National Permit Applications

SMS Entry Setup

Prize Draws

Prize Fulfilment

Post Campaign Analysis

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Once readers successfully located the weekly codeword, they were then required to SMS the valid codeword along with their full name and address which were then captured by Ansible who would go on to conduct each draw. With it being such a large-scale promotion, Ansible were engaged by ACM for an initial strategy and ideation session to help build out a campaign concept that would ensure to incentivise the purchase of their newspapers or sign ups of their online subscription, and that would also maintain their relationship with their loyal readers.

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