As a key sponsor for this year’s Farmer Wants a Wife, Fantastic Furniture teamed up with Seven Network to give four viewers the chance to win $5,000 each to spend at the Aussie furniture store. Eyeballs were glued to the screen, looking out for the nightly codeword to get an entry into the competition. With a new codeword each night, viewers were encouraged to come back and watch the show each night to gain more entries into the prize draw.
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With a fully branded competition hub, designed and built by Ansible, individual’s entry experience felt like a natural extension of the Farmer Wants a Wife and Fantastic Furniture brands providing not only an entry page but an additional touchpoint for viewer engagement with the brands, as well as an opportunity to opt in to receive marketing communications from both brands.