Sunrise '5SOS Album Release' Competition.
Client
Seven Network
Year
2022
Location
Australia, National
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With multi-platinum, pop-rock band 5 Seconds of Summer’s highly anticipated new album to be released; the team at Sunrise wanted to celebrate and give one lucky Sunrise viewer the chance to meet the boys in London AND to attend their exclusive album launch concert at the iconic Royal Albert Hall.
Services
Terms and Conditions
Entry Form Build
Entry Judging
Sunrise wanted to utilise a 25 words or less Game of Skill (GOS) entry mechanic and had viewers head to a designated landing page on the Sunrise website where they were asked to register their details and tell them in 25 words or less, why they are 5 Seconds of Summer’s biggest fan. GOS competitions are a great way to gauge the type of audience participating and allow that audience to apply a level of thought and skill to their entry that will ultimately provide you with detailed insights on who they are.
Sunrise enlisted Ansible to help with drafting up a set of terms and conditions, to build out a traditional entry form with 25 words or less capabilities and to manage the judging of all incoming entries. Over a thousand sunrise viewers took a chance and boasted about being 5SOS’s #1 fan and were ultimately judged on their creativity and originality alongside the skill of putting their response into only 25 words or less!
