SMS Experiential Campaign
Jägermeister Bar Week.
Ansible created an experiential and immersive campaign via SMS, reaching consumers at their most personal touchpoint. Jägermeister pushed out promotion, spurring consumers to text ‘I’M IN’ to a particular SMS number. Ansible then managed mass SMS broadcasts to an opt in database of consumers, providing small amounts of details throughout the weeks leading up to the event. This created a strong sense of mystery, exclusivity and intrigue amongst those opting in.
Jägermeister wanted to host an exclusive Bar Week After Party, ‘Berlin and Beyond’, to deliver the essence of the world’s most iconic party city down under in Sydney. Jägermeister wanted the invite list to be open to all but maintain an exclusive feel.
iconic event, immersing those attending in the essence of Jägermeister
individuals in an intimate and exclusive brand experience