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Masterchef Watch and Instantly Win Competition.


Network 10




Australia, National


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In a bid to drive eyeballs Network 10's Masterchef, the TV network teamed up with major sponsor Coles in an Instant Win competition driven on air. Viewers had the chance to win a Masterchef apron instantly, and one of five $1,000 Coles gift cards daily in the major prize draws by watching closely for the nightly codeword.


Terms and Conditions

National Permit Management

Legal Scrutineer

Competition Draw

Masterchef Instant Win Coles.jpg

Ansible worked with longstanding client, Network 10, to set this exciting campaign up for success. Ansible created the terms and conditions to ensure full legal compliance, drew all fifty lucky major prize winners in the presence of a legal scrutineer using Ansible's Campaign Engine and provided constant advice and support throughout the campaign.

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