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Unlock the Power of Annual Competitions: Building Customer Relationships and Elevating Your Campaign

Updated: May 26, 2023

Are you searching for an exciting and interactive approach to connect with your valued consumers? Look no further than running an annual competition! Annual competitions offer a multitude of benefits, from nurturing customer relationships to continuous learning and growth.

Picture this: The McDonald's Monopoly campaign, a global annual competition that brings together individuals from all walks of life. It's a phenomenon that has captivated hearts worldwide, year after year.

By adding attractive freebies to their already delicious burgers, McDonald's has successfully harnessed innovation, creativity, and out-of-the-box thinking. Their ability to transform the beloved game of Monopoly into a gamified, nostalgic, engaging, and thrilling promotion has created a buzz around their brand, incentivised sales, and rewarded customer loyalty. This annual competition combines three elements that people adore: Monopoly, McDonald's, and Freebies!

Overall, the McDonald's Monopoly campaign has leveled up each year by expanding the range of prizes, embracing digital integration, leveraging social media, establishing collaborations, and introducing new gameplay elements. These advancements have kept the campaign relevant, exciting, and captivating, contributing to its enduring popularity among consumers.

Hungry Jacks, a direct competitor to McDonald's, embraced the annual competition model with their own Hungry Jacks UNO promotion in 2021. Customers nationwide had the chance to win a variety of prizes by purchasing selected items from the Hungry Jacks menu. The unveiling of the UNO card, whether an instant win or a major win, generated excitement and anticipation. Back again in 2023, this time offering over $140 million in prizes, including $100,000 in cash prizes, the campaign has leveled up with their generous prize pool and truly are living up to their bold claim that winning is better at Hungry Jack's.

Beyond the immediate thrill and engagement, annual competitions present an invaluable opportunity to collect customer data, including email addresses and demographic information. This data can be leveraged for future targeted marketing campaigns, enabling personalised customer interactions. Moreover, annual competitions serve as a learning platform, allowing businesses to identify areas for improvement and exceed customer expectations year after year. By keeping your brand at the forefront of customers' minds and consistently raising the bar, you solidify loyalty and achieve lasting success (and this is exactly what McDonald's and Hungry Jack's have achieved, both campaigns level-up each year they're run!).

When planning an annual competition, it is essential to align it with your marketing objectives, target audience, and brand values. A well-executed competition can yield long-term benefits, contributing to the overall success and growth of your business.

If you're eager to infuse your campaigns with a personal touch, engage customers on a deeper level, and take your next campaign to new heights, the dedicated team at Ansible is ready to assist you. Reach out to us at and unlock the full potential of annual competitions.

Can anyone else hear their tummies rumbling after reading this blog? or is it just us...

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