Voting: How to use a vote mechanic to engage your audience?
Whether it’s a live event, sports broadcast, a reality TV show or a competition/giveaway, voting will transform your concept into an interactive experience that your audience can participate in and drive their connection with the content.
Traditionally, voting was seen as something necessary only for live TV shows – which is still definitely is! However, there are so many use cases for voting to add some excitement to an otherwise regular campaign.
Ansible have worked on a variety of voting campaigns over the years, all with different purposes and to drive different outcomes.
1. Live TV & Event Voting
Case Study: I'm A Celebrity... Get Me Out of Here! Voting
Each year, hundreds of thousands of people tune in to watch a handful of celebrities go head-to-head in heart stopping trials and challenges, battling it out for the title of King or Queen of the Jungle and $100,000 for their chosen charity. Who wins is up to the Australian public to decide in a live vote, managed by Ansible every year since 2015.
With viewers having engaged year on year, or throughout that season, giving them the opportunity to have their say for the Grand Finale makes them feel valued and like their opinion is valued. It also allows the audience to feel involved with the broadcast and gives them the power to dictate the programme outcome.
Each year, hundreds of thousands of votes are cast throughout Australia - all solely captured, managed and ranked by Ansible's Campaign Engine. The 2022 season generated the most votes ever in I'm A Celeb grand finale history; a huge success for the program loved by the nation.
2. Sport Events Voting (tied into a competition)
Case Study: KFC Bucket Moments Competition & Voting
Throughout the BBL on Seven Network, viewers were shown four ‘bucket moments’ featuring some epic moments from Aussie cricket history. Cricket fans watching got the chance to vote for their favourite 'moment', plus in return for the vote they received a competition entry. The ‘bucket moments’ were refreshed regularly to keep the content new and exciting and really drive the nostalgia that comes with sharing infamous moments over sporting history.
Using SMS in 2020 and online entry in 2021, Ansible managed both the 'bucket moment' voting and the competition entry. By adding on a competition element to the voting, there was an added incentive to get involved plus adding a layer of excitement to the voting campaign.