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Sunrise Cash Cow Competition.


Seven Network


2006 - 2021


Australia, National


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Since 2006, Australia's #1 Breakfast Show, Sunrise, has been giving their loyal viewers the chance to win at least $10,000 every single day. Over the years the Cash Cow competition developed an almost 'cult' following with millions of Aussies getting involved and holding their phone tightly waiting for that lucky call!                


Terms and Conditions

National Permit Management

Legal Scrutineer

Daily Competition Draws

Winner Publication

Customer Careline Management

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Managing the Sunrise Cash Cow competition since 2006, Ansible became an extension to the Sunrise team working together on a daily basis. Using Ansible's SMS product as the entry mechanic, we connected Sunrise with their viewers via the platform of choice - mobile, and handled millions of SMS entries with our expert grade product.

From managing the legals, to facilitating the SMS mechanic, to conducting the prize draw every day with a legal scrutineer, to managing all customer queries via our careline, Ansible were deeply engrained in the long-standing campaign. As a result, Ansible captured vital insights and data allowing the team to provide solid recommendations and strategies to drive ongoing growth for Sunrise.

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