Sunrise Million Dollar Dig Competition.
Client
Seven Network
Year
2020 & 2021
Location
Australia, National
Share
In 2020 and 2021 Sunrise wanted to give loyal viewers the chance to win big with the opportunity to participate in a live beach event in QLD, and for the chance to dig up that major $1,000,000 AUD cash prize.
Services
Terms and Conditions
National Permit Management
Legal Scrutineer
Competition Draw
Winner Publication
Customer Careline Management
Sunrise engaged Ansible to use their proprietary SMS Product to connect viewers to Sunrise via their favourite channel; Mobile. Using Ansible’s Campaign Engine the team solely managed all traffic from entrants and worked as an extension of the Sunrise team to manage the campaign end to end.
Having the competition winner attend a live event to dig up their cash prize added excitement to the on air activation and bridged the gap between mobile and in person viewer engagement.
