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The Bachelor & Starbucks At Home Competition.
Client
Network 10
Year
2021
Location
Australia, National
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Driving authentic user-generated content for both Network 10 and sponsor Starbucks, this campaign attached to the popular 'The Bachelor' program asked viewers to share their 'perfect coffee moment at home' for the chance to win a years' supply of Starbucks Coffee at home.
Services
Terms and Conditions
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Activated across the 10play online hub, and on social platform Instagram, viewers were uploading their content to either Instagram with the hashtag #starbucksperfectmatch or uploading via the dedicated entry page on 10play. With the dual entry mechanism, Ansible ensured the Terms and Conditions were fully compliant with not only Network 10 and Starbucks, but also with all Instagram terms of use.
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