The Voice Generations Voting.

Client

ITV Studios

Seven Network

Location

Australia, National

Year

2022

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In a spinoff of The Voice, The Voice Generations premiered on Seven Network in 2022. Unlike the original, this series features groups of at least two members coming from different generations with no limit to age! Groups from all walks of life, family, friends, students and teachers, battled it out to make it on one of the four celebrity coaches' teams.              

Services

Terms and Conditions

SMS Voting Management

Legal Scrutineer

Technical Support

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The final four groups compete against one another in the Grand Finale with the winner being decided in a public vote, captured and managed by Ansible's SMS product. For added engagement with the Seven Network brand, the SMS reply pushed voters to 7plus receiving a huge click through rate over 75 times the benchmark for a display click through.

Ansible worked closely with ITV and Seven throughout the campaign, with thorough testing, monitoring and 24/7 live agent support to ensure the live voting was set up for success.

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