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BETTER BEER EVERY CASE WINS

18/04/2024

Objective:

Better Beer aimed to increase sales, enhance brand recognition, and reward their Australian consumers through an on-pack promotional campaign.

Strategy:

Better Beer partnered with Ansible to develop the “Every Case Wins” campaign, strategically designed to resonate with their target market and encourage brand selection. The campaign featured an instant win mechanic, where consumers purchased specially marked packs, scanned a QR code, and entered their details for an immediate prize.

The campaign’s prize strategy aligned closely with Better Beer’s brand identity, offering prizes from surfboards to t-shirts to a golf cart, reinforcing the brand’s image.

Ansible developed a user-friendly data capture form embedded on the Better Beer website, ensuring seamless validation and an engaging instant win experience.

Results:

The “Every Case Wins” campaign generated significant participation, with 40% of promotional cases redeemed. It was particularly encouraging to witness an expansion of Better Beer’s reach beyond their typical demographic through the redemption of cases, ultimately contributing to brand growth. Additionally, the campaign successfully drove sales, as evidenced by 24% of participants making multiple purchases of Better Beer cases to enter the competition.

I’M A CELEBRITY VOTING

18/04/2024

Campaign Overview:

In 2024, I’m A Celebrity… Get Me Out Of Here! returned for its 10th season, featuring a new host and a fresh group of celebrities ready to tackle the challenges of the South African jungle. The show once again leveraged live voting powered by Ansible, allowing viewers to control the fate of the 12 celebrities in the jungle. This interactive element drove significant engagement, with viewership numbers reaching 1.39 million on a single night.

Every year, Ansible witnesses firsthand which celebrities Australians choose to face the most daring and adrenaline-pumping trials and food challenges in I’m A Celebrity… Get Me Out Of Here! history.

Results:

The 2024 season set new records for viewer engagement and voting, with record-breaking participation throughout the entire season.

These results highlight just how engaged the audience really was and confirm the success of live TV voting…all we can say is, bring on next season!!

HELLO MOLLY FESTIVE SEASON

30/05/2024

Objective:

Harnessing the festive spirit of the Holiday Season, Hello Molly aimed to reward its loyal customers with the opportunity to win a bespoke festive stocking of their choice! The objective was to drive traffic to the Hello Molly website and, through a consumer promotion, cultivate new leads and increase database sign-ups.

Strategy:

Ansible devised a strategic consumer promotion to align with Hello Molly’s goals, introducing a ‘Pick Your Prize’ campaign. Participants were prompted to provide their details and select their preferred Hello Molly season: ‘Season for Glam,’ ‘Season for You,’ or ‘Season for Sun.’ Each category featured a selection of enticing, on-brand prizes relevant to the respective season, ensuring broad appeal and engagement.

Results:

The competition successfully drove a significant increase in database sign-ups, with 98% of the new sign-ups being first-time participants in Hello Molly promotions. Additionally, 97.5% of entrants had never entered a Hello Molly competition before, highlighting the campaign’s effectiveness in reaching new audiences and expanding the database of individuals who opted into marketing communications.

As part of the campaign, Ansible set up an auto-response email, which included a discount code for use on the Hello Molly site. These emails achieved a remarkable 66% open rate, well above industry standards, further demonstrating the campaign’s success.

AUSTRALIAN IDOL 2024 VOTING

18/04/2024

Campaign overview:

Australian Idol empowers viewers to influence live TV outcomes through real-time voting, enhancing engagement by allowing audiences to shape the show’s results from the comfort of their homes.

Ansible partnered with Seven Network and Eureka to bring this interactive voting experience to life, offering viewers the opportunity to support their favorite contestants and fostering a deeper connection to the program.

Results:

The campaign achieved exceptional audience engagement, with 79% of voters participating more than once and 50% casting votes in multiple elimination rounds. These repeated interactions highlight the effectiveness of the voting system in captivating the audience.

As the season progressed, voter participation increased with each ballot, demonstrating the show’s growing momentum before Dylan Wright was crowned the eventual winner.