7NEWS Perth Harvey Norman Competition
Client
Seven Network
Year
2022
Location
Perth, Australia
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To help boost 7NEWS Perth viewers, the Seven Network Perth team and Generic Publications Pty Ltd partnered up to give their loyal viewers the chance to win $10,000 to spend at Harvey Norman! Over a one-week period, viewers were asked to watch 7NEWS Perth on the Seven Network from Sunday to Thursday and watch out for each night’s unique codeword, five in total, that would be revealed within a competition segment.
Services
Terms and Conditions
Entry Form Build
Competition Draw
Once a codeword had been aired, viewers were then required to fill out the entry form created by Ansible and iframed into the 7NEWS website, with all details along with the corresponding registration period codeword. This watch & win competition saw great results, with thousands of viewers eager to score the fantastic prize and to hear their name announced during the half time show of the Derby between Eagles and Dockers.
Ansible were engaged by the Seven Network to help them every step of the way; from creating legally compliant terms and conditions, to building the form and managing entries and data capture, through to conducting the major prize draw which set up Seven with the information they needed to announce the lucky winner and to get the prize in their hands!
