To help with the launch of their new OnePass membership program giving members access to free delivery and membership discounts on orders from a variety of retailers., Wesfarmers gave away $30,000 to 30 new members over 30 days! To help incentivise shopping fans to sign up for a free OnePass trial , they were in turn given an entry into the prize draw. With tens of thousands of signups, Wesfarmers successfully drove new members and a database of engaged consumers.
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Landing Page Build
With branding being key for any new business, having the OnePass logo and brand elements at the forefront of the competition was important – even through to the prizing. Ansible sourced custom OnePass branded e-gift cards meaning the brand was literally in the hands of winners and their engagement with the brand extended well beyond the competition.