Jägermeister Bar Week SMS Activation Campaign.

Client

Jägermeister

Year

2019

Location

Australia, National

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Alcohol brand Jägermeister wanted to host an exclusive Bar Week After Party called ‘Berlin and Beyond’. The intent was to assist the brand in delivering the essence of the world’s most iconic party city down under in Sydney. Jägermeister wanted the invite list to be open to all but while also maintaining that exclusive feel.

Services

Terms and Conditions

SMS Product

Opt In/Opt Out Management

SMS Broadcast Push

Database Management

The solution proposed was for Ansible to create an experiential and immersive campaign via SMS marketing, that would untimely reach consumers at their most personal touchpoint. Jägermeister had spurring consumers text ‘I’M IN’ to an Ansible-owned SMS number.

Ansible managed mass SMS broadcast delivery to an opt-in database of individuals, providing small details over multiple weeks in the lead up to the event. This created a strong sense of mystery, exclusivity, and intrigue among those opting in. Successfully, the alcohol brand hosted over 400 individuals in their intimate and exclusive brand experience.

Read more here: The Australian Bartender

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