Live Sport Voting
KFC Bucket Moments | 7Cricket.
Ansible worked closely with Seven Network to help ideate and craft a campaign strategy based on data, insights and expert knowledge. Ansible created a voting campaign integrated with a trade promotion, powered via premium SMS. Multiple match 'moments' were aired during cricket broadcasts, with viewers being asked to vote for their favourite - keeping viewers engaged and involved with the action! Voters were also automatically entered into multiple prize draws to heighten excitement around the campaign.
Cricket is a fundamental part of Australian summer sport, with Big Bash League and Test Matches drawing in a huge viewership nationally. With sport broadcast viewership moving to predominantly at home due to COVID, Seven Network and KFC wanted to ensure viewers remained engaged, excited and involved.
worth of KFC chicken consumed by prize winners.
of fans engaging to have their say.