Live Sport Voting

KFC Bucket Moments | 7Cricket.

solution.

Ansible worked closely with Seven Network to help ideate and craft a campaign strategy based on data, insights and expert knowledge. Ansible created a voting campaign integrated with a trade promotion, powered via premium SMS. Multiple match 'moments' were aired during cricket broadcasts, with viewers being asked to vote for their favourite - keeping viewers engaged and involved with the action! Voters were also automatically entered into multiple prize draws to heighten excitement around the campaign.

brief.

Cricket is a fundamental part of Australian summer sport, with Big Bash League and Test Matches drawing in a huge viewership nationally. With sport broadcast viewership moving to predominantly at home due to COVID, Seven Network and KFC wanted to ensure viewers remained engaged, excited and involved.  

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results.

3 years

worth of KFC chicken consumed by prize winners.

thousands

of fans engaging to have their say.

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