Live Sport Voting

KFC Bucket Moments | 7Cricket.


Ansible worked closely with Seven Network to help ideate and craft a campaign strategy based on data, insights and expert knowledge. Ansible created a voting campaign integrated with a trade promotion, powered via premium SMS. Multiple match 'moments' were aired during cricket broadcasts, with viewers being asked to vote for their favourite - keeping viewers engaged and involved with the action! Voters were also automatically entered into multiple prize draws to heighten excitement around the campaign.


Cricket is a fundamental part of Australian summer sport, with Big Bash League and Test Matches drawing in a huge viewership nationally. With sport broadcast viewership moving to predominantly at home due to COVID, Seven Network and KFC wanted to ensure viewers remained engaged, excited and involved.  


3 years

worth of KFC chicken consumed by prize winners.


of fans engaging to have their say.