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Why Run a Trade Promotion?

What is a Trade Promotion?

A trade promotion is a competition that a business can run to promote its business. Companies can run trade promotions to showcase new product lines and increase consumer engagement with their goods. A trade promotion provides businesses with a different way of reaching their target market, rather than resorting to traditional methods of reaching consumers, trade promotions can be integrated into their favourite TV content, creating a more meaningful link between the product and the consumer.

How can a trade promotion help your business?

Drive Revenue: By running a trade promotion you can keep your business and its products top of mind for consumers, which will help to increase sales. Trade Promotions can also use Premium SMS, where entrants can send through messages on their mobile phones costing 55 cents to enter the competition. This can help generate revenue through the promotion and help to recoup some of the costs of running the competition.

Engage Consumers: Rather than trying to connect with consumers through digital and social ads where passive scrolling means the ad will most likely go unnoticed, trade promotions require the consumer to actively engage with the brand, and then the brand is able to action consumers by them entering their details.

Increase Reach via Collaboration: Television networks are constantly running on air competitions and encourage collaboration with brands. These networks have millions of viewers so by supplying a prize for one of their competitions, your brand reach and exposure will be heightened, as well as being able to leverage the brand equity of the television programs to improve consumer attitudes towards your brand and products.

Drive Trial of New Products: By showcasing a new product via trade promotion you can drive awareness of the product, while showing potential customers, who will enter to try and win the product, the benefits of your new product. Through highlighting the benefits of your product, you encourage consumers to test out these benefits by trialling the new product.

What can Ansible do for you?

With over 15 years of experience in running successful trade promotions for major clients, Ansible can provide a wealth of knowledge, insights and data to create a winning strategy for your trade promotion. From there, Ansible's team of experts can manage your competition from start to finish or take the lead on whatever elements you need support with. We do the work. You see the results. Let's win together.

If you want to learn more from us, send an email to or fill out our contact form below and we'll get back to you.

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