Campaign overview:
Australian Idol empowers viewers to influence live TV outcomes through real-time voting, enhancing engagement by allowing audiences to shape the show’s results from the comfort of their homes.
Ansible partnered with Seven Network and Eureka to bring this interactive voting experience to life, offering viewers the opportunity to support their favorite contestants and fostering a deeper connection to the program.
Results:
The campaign achieved exceptional audience engagement, with 79% of voters participating more than once and 50% casting votes in multiple elimination rounds. These repeated interactions highlight the effectiveness of the voting system in captivating the audience.
As the season progressed, voter participation increased with each ballot, demonstrating the show’s growing momentum before Dylan Wright was crowned the eventual winner.
