Author: ansible

Campaign overview:

Australian Idol empowers viewers to influence live TV outcomes through real-time voting, enhancing engagement by allowing audiences to shape the show’s results from the comfort of their homes.

Ansible partnered with Seven Network and Eureka to bring this interactive voting experience to life, offering viewers the opportunity to support their favorite contestants and fostering a deeper connection to the program.

Results:

The campaign achieved exceptional audience engagement, with 79% of voters participating more than once and 50% casting votes in multiple elimination rounds. These repeated interactions highlight the effectiveness of the voting system in captivating the audience.

As the season progressed, voter participation increased with each ballot, demonstrating the show’s growing momentum before Dylan Wright was crowned the eventual winner.

Objective:

Better Beer aimed to increase sales, enhance brand recognition, and reward their Australian consumers through an on-pack promotional campaign.

Strategy:

Better Beer partnered with Ansible to develop the “Every Case Wins” campaign, strategically designed to resonate with their target market and encourage brand selection. The campaign featured an instant win mechanic, where consumers purchased specially marked packs, scanned a QR code, and entered their details for an immediate prize.

The campaign’s prize strategy aligned closely with Better Beer’s brand identity, offering prizes from surfboards to t-shirts to a golf cart, reinforcing the brand’s image.

Ansible developed a user-friendly data capture form embedded on the Better Beer website, ensuring seamless validation and an engaging instant win experience.

Results:

The “Every Case Wins” campaign generated significant participation, with 40% of promotional cases redeemed. It was particularly encouraging to witness an expansion of Better Beer’s reach beyond their typical demographic through the redemption of cases, ultimately contributing to brand growth. Additionally, the campaign successfully drove sales, as evidenced by 24% of participants making multiple purchases of Better Beer cases to enter the competition.

Campaign Overview:

In 2024, I’m A Celebrity… Get Me Out Of Here! returned for its 10th season, featuring a new host and a fresh group of celebrities ready to tackle the challenges of the South African jungle. The show once again leveraged live voting powered by Ansible, allowing viewers to control the fate of the 12 celebrities in the jungle. This interactive element drove significant engagement, with viewership numbers reaching 1.39 million on a single night.

Every year, Ansible witnesses firsthand which celebrities Australians choose to face the most daring and adrenaline-pumping trials and food challenges in I’m A Celebrity… Get Me Out Of Here! history.

Results:

The 2024 season set new records for viewer engagement and voting, with record-breaking participation throughout the entire season.

These results highlight just how engaged the audience really was and confirm the success of live TV voting…all we can say is, bring on next season!!